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Sport and society
Sport in the 21st Century
Globalisation in sport
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Created by
Poppy Rolfe
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Cards (23)
What is the definition of globalisation in the context of sport?
Sport as a
worldwide
business
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What aspects does the globalisation of sport involve?
Corporate
brands,
media
, movement of
participants
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To what does globalisation apply in the context of sports?
Global sports
events
and
sponsorship
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What is the role of international sport in the business world?
Massive
investment and reputation
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What two key factors have increased people's exposure to sport?
Freedom of movement
and exposure
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What type of marketplace has sport become in the twenty-first century?
A
global
marketplace
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What enables the freedom of movement of individuals in sports?
National and international laws
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What do some athletics participants change to compete for a particular country?
Nationalities
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What has made it more accessible for spectators to travel in the twenty-first century?
Availability
and
cheapness
of air travel
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What has the increased travel of spectators led to?
Greater
exposure
to sport
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What are the possible reasons for the globalisation of football players?
Better, faster, affordable
transport
Improved
technology
and media
Global tours and competitions
Financial incentives
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What is the golden triangle in sport?
Sport, sponsorship and the
media
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What does the golden triangle demonstrate?
Interdependence
and
influences
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What types of media exist?
Television
Press
Radio
Internet
(including
social media
)
Cinema
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How did television companies utilize sport throughout the late 20th and early 21st centuries?
Commercially
and through
sponsorship
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Which development led to a more commercial edge among sports owners?
Satellite television
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Who were the main beneficiaries of the globalisation of media in sport?
Players
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What was invaded by the media with the rise of celebrity sports figures?
Their
private lives
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What has media in the twenty-first century established sport as?
Commercial
and physical
phenomenon
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What has happened with Britain's minority ethnic groups in sport?
Broken through into the
mainstream
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What are Olympic Games events scheduled around?
The demands of
television companies
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What has been introduced in cricket due to the influence of television?
The
third umpire
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What is the TMO in rugby?
Television match official
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