Globalisation in sport

Cards (23)

  • What is the definition of globalisation in the context of sport?
    Sport as a worldwide business
  • What aspects does the globalisation of sport involve?
    Corporate brands, media, movement of participants
  • To what does globalisation apply in the context of sports?
    Global sports events and sponsorship
  • What is the role of international sport in the business world?
    Massive investment and reputation
  • What two key factors have increased people's exposure to sport?
    Freedom of movement and exposure
  • What type of marketplace has sport become in the twenty-first century?
    A global marketplace
  • What enables the freedom of movement of individuals in sports?
    National and international laws
  • What do some athletics participants change to compete for a particular country?
    Nationalities
  • What has made it more accessible for spectators to travel in the twenty-first century?
    Availability and cheapness of air travel
  • What has the increased travel of spectators led to?
    Greater exposure to sport
  • What are the possible reasons for the globalisation of football players?
    • Better, faster, affordable transport
    • Improved technology and media
    • Global tours and competitions
    • Financial incentives
  • What is the golden triangle in sport?
    Sport, sponsorship and the media
  • What does the golden triangle demonstrate?
    Interdependence and influences
  • What types of media exist?
    • Television
    • Press
    • Radio
    • Internet (including social media)
    • Cinema
  • How did television companies utilize sport throughout the late 20th and early 21st centuries?
    Commercially and through sponsorship
  • Which development led to a more commercial edge among sports owners?
    Satellite television
  • Who were the main beneficiaries of the globalisation of media in sport?
    Players
  • What was invaded by the media with the rise of celebrity sports figures?
    Their private lives
  • What has media in the twenty-first century established sport as?
    Commercial and physical phenomenon
  • What has happened with Britain's minority ethnic groups in sport?
    Broken through into the mainstream
  • What are Olympic Games events scheduled around?
    The demands of television companies
  • What has been introduced in cricket due to the influence of television?
    The third umpire
  • What is the TMO in rugby?
    Television match official