Auteur Theory Francois Truffauts

• Definition: Some creators have a distinctive personal style across their work
• Example: Taylor Swift's eras shape her brand - each album has a unique aesthetic but all feel distinctly "her"
• Taylor Swift Website : Reinvents her visual identity with each album while maintaining her core message
• Stormzy Website : Handwritten Font and design refelct his personal brand
• Luther : Neil Cross (creator) brings a dark, psychological crime style