Reception Theory Stuart Hall

• Definition: Media producers encode messages but audiences decode them differently
• 3 types of readings:

  Preferred Reading - Agrees with the message

  Negotiated Reading - Partially agrees

  Oppositional Reading - Rejects message
• Stormzy/Superheroes: Preffered reading- Empowering

  Oppositional Reading - Too political
• This Girl Can : Preferred reading - Empowering

  Oppositional Reading - Unrealistic