aesthetics

Cards (5)

Give four features of aesthetics?
Style , design , look and appearance
How are consumers asked their feelings towards products using aesthetics?
Marketing research
What can aesthetics mean ?
How senses respond to the product
What can stylish and beautiful products tend to do what?
They sell better and can be charged at a premium price
What can aesthetics be to a customer?
An emotional attachment that the customer has with a product