Types of conformity

• Define compliance as a type of social influence

  Compliance is a type of social influence where you Change your behaviour to agree with a request from someone else
• key characteristica of compliance

  Agreeing to a request

  Public behaviour change

  Private disagreement

  Temporary change
• Identification

  Adopting the behaviours of a group you admire with the belief fading after the group influence wanes
• Internalisation

  Incorporating new beliefs into your personal values, leading to permanent behaviour changes