Lesson 4 : Media Convergence

• Media is the main means of mass communication regarded collectively.

  It is used to transfer information to an audience for mass informing.
• Print Media • This media type involves the usage of physical medium such as paper, cloth etc. •Printed and distributed • Involves reporting/writing and editing
• Examples of Print Media are : Newspapers

  Books Magazines

  Pamphlets

  Flyers

  Research Papers

  Labels

  Comics

  Brochures
• Outdoor Media

  • Focuses on outdoor, advertisement, public information and advisory • Reaches public that are outside their homes and offices.
• Examples of Outdoor Media are : Billboards Traffic signs Bulletin Boards Tarpaulin Banners/streamers Street Lamp Posting Wall Painting / Graffiti Advertisement on Bus / Bus Stop
• Broadcast Media

  • Transmits information to a wider and/or farther audience as possible. • Immediate transmission of information through signals.
• Examples of Broadcast Media are: Radio, Television, Telephone,Movies.
• New Media

  • Newest type of media • Internet is the main gateway in accessing information.

  • Provides connection with people across the globe making it easy to transmit information.
• Examples of New Media :

  Social Media (FB, Twitter), Blogs, Online Articles, Online Videos.
• Media Convergence involves the merging of the different types of media. (Print, Outdoor, Broadcast, New Media)