In 1992, male students showed greater distress (measured by galvanic skin response) when asked to imagine partner’s sexual infidelity, while women were more distressed by thoughts of emotional infidelity.
These approaches argue that if a behavioural feature (for example, aggression) has been genetically inherited by one generation from another, then it must have a specific value for the human species; it might either help humans adapt better to the environment and survive (natural selection) or might help to attract a mate and have healthy offspring (sexual selection).
Females’ sex cells (eggs or ova) take a lot of energy to produce, are created in limited numbers during specific time intervals and their production only lasts for a certain number of fertile years.
Before the invention of DNA testing, males could never be sure that a particular child is theirs, so the reproductively successful strategy for a male would involve having sex with, and impregnating, as many women as possible.
For women, however, the energetically expensive process of producing an egg and then carrying a child in the womb for nine months would mean that she needs a partner who will be committed to the relationship in the long run and provide resources for her and the child, ensuring the child’s survival.
Buss found that females universally put more importance on resource-related characteristics in a partner, such as ambition, high intelligence and good financial prospects.
Since human females do not advertise their fertility openly, males have evolved to pay attention to other signs in a human female’s appearance that show her ability to produce healthy offspring.
Further evidence comes from research carried out by Devindra Singh (1993, 2002) who studied preferred waist-to-hip ratio as a sign of female fertility.
Studying the measurements of waist-to-hip ratio of the winners of the Miss America contest for a decade, Singh found that men generally found any waist and hip sizes attractive, as long as a ratio between them is about 0.7.
Intra-sexual selection, on the other hand, is a preferred male strategy that refers to the evolutionarily developed features that allow a male to compete with other males for a female mate.
Females are more jealous of their partner’s emotional infidelity, as this may result in withdrawing of resources from the female and the child and puts the child’s survival at risk.
Waynforth and Dunbar (1995) researched ‘lonely hearts’ columns in American newspapers, and discovered that women tended to describe themselves in terms of physical attractiveness and youth (‘exciting, flirty, curvy’)
Inter-sexual selection, also referred to as ‘female choice', is based on the idea that due to the greater investment of time, energy and resources required from a female to raise a child, females need to be more careful when choosing a partner.
Female choosiness was illustrated by the study conducted by Clark and Hatfield (1989) where 75% of male students agreed to go to bed with a female student, while not a single female student agreed.
According to Buss (1995), males have much less certainty than females that the child they are raising is theirs, which can explain the difference in jealousy between males and females.
A female having larger hips and a slim waist achieves this ratio, and men unconsciously interpret this as a sign that the woman is fertile but not currently pregnant.