Classical conditioning

• What is classical conditioning?

  > Learning by association

  > Learning is passive, based on reflex (automatic) behaviours that all humans and animals have

  > When we REPEATEDLY pair a NEW stimulus with an EXISTING STIMULUS RESPONSE link, learn to ASSOCIATE the two stimuli and RESPOND to both in a SIMILAR manner
• What is the concept of classical conditioning?

  Unconditional stimulus = Unconditioned response

  
  

  Unconditioned stimulus + Neutral stimulus = Unconditioned response

  
  

  Conditioned stimulus = Conditioned response
• What is stimulus generalisation?

  > Occurs when a stimulus similar to the conditional stimulus produces a conditioned response

  > Common in marketing
• What is stimulus discrimination?

  > Opposite to stimulus generalisation

  > Only occurs in response to a specific stimulus

  > Common in marketing (colour of packaging)
• What is extinction?

  > An association using classical conditioning is no longer present

  > Conditional stimulus is continually presented without the unconditioned stimulus

  > Association is lost
• What is spontaneous recovery?

  > Unconditioned stimulus and the conditioned stimulus are paired again, association reappears

  > Accelerated learning