People rely on holding things in Short Term Memory (STM) as they work on them, and must be able to put new information into Long Term Memory (LTM) and later bring it back to mind.
Retrieval can be difficult, often involving effort, and there is no guarantee that information which is stored in a person's mind will be successfully retrieved when needed.
Free recall means that the stimulus is not present and there is no cue - the person retrieves the information directly from memory.
Typically, this is the most difficult form of retrieval.
Memory is an active process, where a person is constantly trying to make sense of their surroundings and link them to prior memories
Information is only taken into memory if a person pays attention to it. This typically happens when they find things interesting or emotional in some way. Therefore, learning new information is also active.
STM is often called 'working memory' because it is used for active processing of information in everyday tasks
LTM is sometimes compared to recording a video. However, this misleadingly suggests that it happens fairly automatically and is retrieved in the same form as it was remembered. In fact, both encoding and retrieval involve mental effort, and the processes involved can cause the information to be changed.
Repetition is important for memory, as it provides more chances for information to be encoded. However, simply repeating things does not always cause them to be encoded to LTM, particularly if the information is hard to understand.
The best way to build a new memory is to link the new item to what is already understood, and then repeatedly retrieve it from memory, preferably in a way that is spaced out over time.