Research carried out on an individual or small group of people (idiograpahic approach)
Rich, in-depth, detailed data from individuals about their behaviour and their feelings.
How are case studies used in cognitive psych?
Used to help establish the link between damage to specific areas of the brain, and the resulting effects on cognitive processes such as memory and language.
How does it collect qualitative data?
Interviews
Observations
Emotions and feelings
Open ended questions
Recorded in a transcript
How does it collect quantitative data?
Closed questions
Data analysed statistically
Displayed in graphs and tables
Brainscans
IQ and memory tests
Case studies
Longitudinal approach- over long period of time e.g. years, allows researchers to record changes in behaviour over time.
Take a multi-method approach
Can collect info from other people e.g. family and friends.
Strength
Can study cases that could not be produced in a researchlab
Avoids ethical issues of invasive investigation
Weakness
Only study the patient after the damage has occurred
No cause and effect statements so reduces validity of findings about the link between damage to specific areas of the brain.
Strength
Collects large amounts of data using several techniques e.g. observations, interviews, experiments allows triangulation.
If data matches between methods it increases concurrent validity which increases credibility of findings.
Strength
Produce rich, in-depth data due to the complexinteraction of many factors
Means info that might be overlooked is studied, so holistic approach.
Weakness
Often use the recollection of past events from the case or their family and friends.
Evidence may be unreliable because people's memories are inaccurate.
Weakness
Only deal with 1person or small group of people so we can never be sure whether the conclusions drawn can apply elsewhere
Results not generalisable because we can never know whether the case, we have investigated is representative of the wider body of similar instances.