Jay's Culture + Identity Deck

• Strinati: Cultural Blur - Argues that the distinction between high and low culture is weakening because of technology (PM)
• Marcuse: 'Bread and Circus' - pacify the working classes (Neo-Marxist)
• Gramsci: Hegemonic Stereotypes - Ideas that are accepted as true by the majority of people in a society
• Althusser: Ideological state apparatus - e.g Education, Religion - reinforce dominant ideology
• McRobbie: Bedroom Culture - women are subjected to more patriarchal control at home
• Oakley: Gender Roles - socialised since birth (pink tax) (F)
• Wolf: Beauty Myth - women adhere to beauty standards (F)
• Goffman: Impression Management - people change behaviour clothes, language to address a situation but act like their normal self at home
• Cooley: Looking Glass Self - people create self-image based on responses of others (body language or how people percieve you)
• Fanon: 'White-Mask' - imitating culture of coloniser to fit in and adjust to dominant ideology
• Bauman: Shopping Mall Identity (PM)
• Baudrillard: Hyper-Reality - a different reality formed by media, technology and commercialisation
• Durkheim: Anomie - breakdown of social norms/values leading to deviance
• Cohen: Status Frustration - when people are unable to achieve the status they desire (e.g. youth subcultures)
• Shakespeare: Disability is a social construct (labels are used to categorise people)
• Baudrillard: Media Saturation - a constant flow of images and role models to choose identity
• Durkheim: Mass Culture is necessary to ensure people have the same norms and values - If there was no culture to teach people, anomie would occur
• Giddens: Globalisation has led to an increase in individualism as we can now make choices about our identities
• Parsons: Functionalist perspective on family structure - nuclear families with clear gender roles
• Marxists: Family structure reflects class inequality - working-class women work outside home due to financial necessity
• Feminists: Patriarchy - men dominate society and control women's lives through institutions such as marriage
• Postmodernists: Postmodern family - fragmented family structures where individuals create their own identities
• Mead: Self-Concept - 'I' (a persons identity and sense of self) is influenced by the 'ME' (social self) -Identity formed through interactions
• Giddens: The Reflexive Self - refers to the idea that an individuals identity is formed and developed by self reflection, interactions with others and agencies of socialisation
• Willis: Learning to Labour
• Hall: wrote about new ethnicities being integrated into mainstream media through globalisation - studied the stereotypes within
• Barnes: 10 Stereotypes of Disability - e.g: evil, laughable, a burdern