perception

• John Snow is an English physician
• John Snow: father of epidemiology
• used a dot map to illustrate the clusters of cholera cases
• Cognitive Science is the study of the brain and mind and how they operate
• Perception, ability to use different senses
• data literate, know and understands the background of the data
• visual literate, understand ideas conveyed through action
• visual communication, the use of image that effectively conveys idea and any photo that can be able to visualize
• Significance of perception

  • it is important to know that people have different ways to interpret them
  • allow you to be able to make the correct assumption
• when using, it is important to use the correct visual in order to show information effectively
• Task - Data (Expressiveness)
• Person - Data (Effectiveness)
• Immediate Perception, is the immediate understanding of what is perceived based on previous knowledge
• Muller-Lyer Illusion says that when bigger objects surrounds an object, the middle object looks smaller, but if smaller objects surround it, it looks bigger, same with the line, they have the same lengths, but it appears longer when the arrow are inverted.
• Preattentive processing, visual processing of that item before the act of selection, gives focus to something with unique feature
• Change blindness a psychological phenomenon that occurs when a change in a visual stimulus does unnoticed by the observer
• Inattentional blindness (perception blindness) Happens when a person fails to notice some stimulus in plain sight.
• your brain is not a passive receiver of your eyes. Instead, you actively participate, choosing what to perceive,
•  Soho, England, in 1854