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Social Influence
Milgrim
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Research into Obedience
Social Influence > Milgrim
4 cards
Milgrim - Situational Variables
Social Influence > Milgrim
5 cards
Cards (20)
Obedience
a form of
social influence
in which an
individual follows
a
direct order
, the
person issuing
the
order
is usually an
individual
with
authority
Milgrim
(
1963
)
assess
obedience levels
Aim
to what extent people
obey
an
authority figure
even if it meant
hurting
someone else
wanted to understand the
authority
surrounding the
holocaust
Procedure
40 American male
men
volunteered
took place at
Yale
university
told participants it was a
test
on
memory
confederate
was a learner
participant was the teacher — fixed draw
teacher gave learner an electric shock every time the learner made a mistake on memory ask
volts increased by 15v - 450v
Findings
100
% of participants went to
300v
65
% of participants went to
450v
conclusions
ordinary
people are likely to
follow orders
certain
factors encourage
obedience
Generalisability
Only used
white American males
has been
replicated
used a
volunteer sample
individuals less affected by
situational pressures
study carried out in a
lab
and didn’t reflect behaviour in
real life
Reliability
replicated
his own
studies
replicated by
Hofling
and
Bickman
all took part in the same
condition
and
procedure
difficult
to
replicated
due to
ethics
Application to real life
helps to explain the
holocaust
explain why people engage in
cruel behaviour
evil behaviour
is
situational
rather than
innate
Validity
lacked
experimental realism
- participannts may have found it
hard
to
believe
the set up was
real
Perry
(
2012
) -
interview
participants - said they didn’t
believe
it wasn’t
real
demand characteristics
- may have not acted due to
authority
but
pressure
- paid to take part
lacked
mundane realism
Ethics
failed to gain
informed consent
coerced
participants into
continuing
with the experiment
difficult to
withdraw
claimed to attempt to gain
presumputive consent
from the
psyhcological
study to predict the findings of the experiment
35
% did reject authority - was possible
did go through
debriefing
at the end
sent
questionnaire
to participants and
84
% glad to have taken part
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