Whatever characteristic leads to success in these same-sex contests become more widespread in the gene pool by virtue of the reproductive advantage this gives to the winners
Low quality mates will be more likely to produce unattractive and unhealthy offspring but by joining forces with an attractive, high-quality mate offspring are higher quality and an individual's genes are much more likely to be passed on
Invest resources in her and her children, physically protect her and her children, show promise as a good parent and are sufficiently compatible to ensure minimal costs to her and her children
Cultural traditions may be just as important as evolutionary forces
Bernstein: gender differences in mate preference might stem from cultural traditions rather than evolved characteristics
Women have been denied economic and political power in many cultures might account for their tendency to rely on the security and economic resources provided by men
Kasser and Sharma: analysis of 37 cultures showed that women valued potential mates’ access to resources far more in cultures where women’s status and educational opportunities were sharply limited
Female preference for high status men may not be universal
Buller: evolutionary psychologists are mistaken in their claims of a universal female preference for high status men
Majority of studies for female mate preference have only been carried out on female undergrads- these women expect to achieve high educational status so have expectations of high-income levels
The fact that these women prefer high status men might be explained by a general preference for high status men or preference for men with similar interests education and prospects to their own
Mate choice in real life
Studies like buss might suffer from a lack of ecological validity
However many real life studies also support the mate choice hypotheses- study of actual marriage in 29 cultures confirmed that men do choose younger women
Some critics suggest that questionnaires like ones used in Buss’ study are more valid measures of partner preference than real-life marriage statistics especially in cultures where arranged marriages are the norm
Mate choice and the menstrual cycle
Female mate choice varies across the menstrual cycle
Women choose a slightly feminised version of a male face as ‘most attractive’ for a long-term relationship as it shows kindness and cooperation in parental care
For short term sexual relationship during the high conception risk of the menstrual cycle the preferred face shape was more masculinised- possible genetic benefits in producing male offspring
Meta-analysis of 58 studies was largely non supportive specifically the claim of a preference for masculine males when women were at their most fertile
Research supports that some human traits that serve no survival purpose have evolved due to sexual selection