MEDIA INFORMATION LITERACY

• Media - communication channels through which information are diseminated or may from may be taken
• literacy - ability to understand numbers & texts,
• media Literacy - movement which is designed to help understand, to produce and negotiate meanings in a culture of images, words, and sounds. - ability to use media efficiently.
• Information literacy emphasizes the need for careful retrieval and selection of information available is all aspects of personal decision-making
• Technology Literacy is the responsible and appropriate use of technology
• TECHNOLOGICALLY LITERATE PERION: (standard)

  1. Creativity & innovation
  2. Communication collaboration
  3. Research & information fluency
  4. Critical thinking, problem solving & decision-making
  5. Digital citizenship
  6. Technology operations & concepts
• EVOLUTION:

  • Pre-historic - provide typifies (cave paintings) only high ranks have an access.
  • Industrial age- mar production (telephone, typewriter)
  • Electronic age- transistor was invented (television)
  • Information age- era of instant communication (po)
• TYPE OF MEDIA

  • MEDIA - platform which information can te published

  ■ PRINT MEDIA - traditional form; printed materials

  • Books- information, stories, poems
  • NEWSLETTER- Bulletin; Periodically issued
  • NEWSPAPER- informing, advertising, persuading
  • MAGAZINE- following a certain theme
  • JOURNAL- academic & scholarly
  • BROCHURE- informative paper documents form promotion & advertisement in different Templates, pamphlets, etc.
• MEDIA is a platform where information can be published.
• PRINT MEDIA is a traditional form of media that includes printed materials such as books, newsletters, newspapers, magazines, and brochures.
• BOOKS are a type of print media that contain information, stories, poems.
• NEWSLETTERS are a type of print media that are periodically issued.
• NEWSPAPERS are a type of print media that are used for informing, advertising, and persuading.
• MAGAZINES are a type of print media that follow a certain theme.
• JOURNALS are academic and scholarly print media.
• BROCHURES are informative paper documents used for promotion and advertisement in different templates, pamphlets, etc.
• BROADCAST MEDIA is the most used medium for information, entertainment, and leisure.
• TELEVISION is a form of broadcast media that transmits moving images.
• FILM is a form of art and broadcast medium.
• NEW MEDIA is a type of communication using digital technologies, specifically the internet.
• INFORMATION LITERACY- vital skill nowadays; concepts: digital, visual

  7 PILLARS:

  1. Identify - ability to identify information
  2. scope- ablity to evaluate information
  3. Plan- ability to conduct strategies in finding information
  4. Gather- ability to locate information
  5. Evaluate- ability to review the research process
  6. Manage- ability manage and arrange information
  7. Present- ability to apply knowledge gained.
• MEDIA AND INFORMATION RESOURCES

  • INDIGENOUS SOURCES- controlled by information within the the community

  •LIBRARY- area where plated & electronic resources can be fond.

  • ACADEMIC LIBRARY-collection of academic and research in college and universities.
  • PUBIC LIBRARY- localized library, open for all
  • SPECIAL LIBRARY- hospital, military; specific
  • SCHOOL LIBRARY- academic & non-academic

  1. Authorship- credibility of the owner
  2. Type of website- ensuing the reliability
  3. Plagiarism check- copying materials without proper citation.
• Media Information Language is a technical and symbolic language that provides easy access to information sources.
• Media is considered as an important language institution.
• The way media use language is interesting.
• Media is as important as a social institution.
• Media codes and conventions are the building blocks of all acceptable media.
• Media codes are generally agreed meanings.
• Convention codes are arranged according to symbolic codes that reflect on real-life situations.
• Setting in media refers to the time and place.
• Mise en scene in media describes the elements of a scene.
• Acting in media is a character portrayed by actors.
• Color in media has a strong cultural connotation.
• Written codes in media are formal written language.
• Conventions in media are acceptable ways of criticizing codes.
• Form convention in media is the audience expectation.
• Story convention in media deals with audience expectation.
• Copyright is the right to prevent others from copying.
• Section 173 of EO 8293 is a law for the protection of intellectual property.
• Section 175 of EO 8293 covers unprotected works.