Environmental factors affect an individual's chance of survival
They are said to act as selection pressures
In any species population, some individuals will have phenotypes that make them better adapted to survive (and more likely to reproduce)
This is due to the genetic variation present within populations
For example, lions with phenotypes that are fitter and faster are more likely to be able to catch prey, survive and reproduce
Their phenotype is said to provide them with a selective advantage
Male lions with stronger and more aggressive phenotypes are more likely to outcompete other males for access to females, ensuring they can reproduce
Again, their phenotype provides them with a selective advantage