Social learning theory

• What is the concept of social learning theory?

  The idea that we learn from others by watching and copying their behaviour (cognitive elements)
• Models are more likely to be imitated if they are;

  > Same sex

  > Same age

  > Likeable

  > Attractive

  E.g. peers, teachers, family members
• What are the four stages?

  1. Attention

  2. Retention

  3. Reproduction

  4. Motivation
• What is attention?

  Observe the specific behaviour carried out by someone else (model)
• What is retention?

  You remember the specific behaviour as an internal script of images
• What is reproduction?

  Imitate behaviour performed by model in an appropriate situation/available opportunity
• What is motivation?

  Repeat behaviour due to reinforcement