SocPsy Finals Reviewer

• it is the ways of people affect one another, including changes in attitudes beliefs, feelings and behaviors resulting from the comments, actions, or even the merc present of others.

  social influence
• what are the 4 areas of social influence

  persuasion

  conformity

  compliance

  obedience
• it is the person's attitudes/behavior are, without duress, influenced by communications from other people.

  persuasion
• the 6 principles of persuasion

  R - reciprocity

  S - scarcity

  A - authority

  C - consistency/commitment

  S - social point

  L - liking
• what principle of persuasion does this situation applies - "nagbabalik ka", "kapag may natanggap ka, kailangan magbabalik ka".

  reciprocity
• in what principle of persuasion does this situation apply - "sinasabi kasi baka magkaroon ng loss of access", "bilhin mo na kasi last na'to, iisa na", "hanggang gantong oras na lang naka-sale"

  scarcity
• in what principle of persuasion does this situation apply - "kapag may higher authority sayo, matic sumunod ka", "sa discussion, pinapakinggan mo lhat ng sinasabi. hindi mo fili-filter kahit may mali/discrepancies kasi with authority"?

  authority
• in what principle of persuasion does this situation apply - "easily being persuaded if yung info na binibigay is consistent", "if the info is consistent, may tendency na mas mabilis ka mapepersuade"

  consistency/commitment
• in what principle of persuasion does this situation apply - "either majority or minority", "if pumayag sila majority, mangyayari ito"?

  social point
• in what principle of persuasion does this situation apply - "kapag gusto mo, automatic mailis ka mapepersaude", "kapag mahilig ka sa skincare at inalok ka matic bibili ka"?

  liking
• the 2 dual process approaches in persuasion

  elaboration-likelihood model (ELM)

  heuristic-systematic model (HSM)
• it is how people make decisions and form attitudes based on how invested they are in the topic/information.

  elaboration-likelihood model (ELM)
• in what dual-process approaches of persuasion does this situation apply - "if sa gender kung relevant to sayo at may narinig ka na info about it, you have to think of it. kung agree ka ba or not."

  elaboration-likelihood model (ELM)
• it is how people from attitude in response to persuasive appeals

  heuristic-systematic model (HSM)
• in what dual-process approach of persuasion does this situation apply - "gaano ka kaayos gumamit ng words yung naiintindihan ko kapag wala akong masyado alam tungkol diyan, kapag ako ay napersuade mo based dun sa mga salitang yan, mabilis maintindihan, matic yung attitude ko towards that info would be positive"

  heuristic-systematic model (HSM)
• the elements of persuasion

  source characteristics

  message characteristics

  audience characteristics
• 3 source characteristics

  attractiveness

  credibility

  certainty
• 4 message characteristics

  message quality

  vividness

  fear

  culture
• 4 audience characteristics

  need for cognition

  mood

  age

  audience size and diversity
• this hypothesis is the likelihood of attitude change can depend not only on the direction and amount of thoughts people have in response to persuasive messages but also on the confidence with which they hold the thoughts.

  the self-validation hypothesis
• in this hypothesis, the info that you have is validated.


  the self-validation hypothesis
• under media and persuasion. it means the efforts of the media to select certain events and topics to emphasize, thereby shaping which issues and events people think are important.

  agenda control
• under media and persuasion. this means that commercials will never affect my own judgment, they will only affect other people.

  3rd person effect
• consumer advertising - "nanghihikayat thru advertisements pero minsan hindi authentic", "nakita mo si ads, natakam ka pero nung bumili ka na di pla ganon"
• political advertisements - "politicians advertising themselves", "campaign an puro positive lang"
• public service announcement - "mas lumalabas kapag nangyare na yung certain situations", "announcement about earthquake, mas highlighted nung nangyare na"
• 2 types/variants of attentional biases

  selective attention

  selective evaluation
• this is a type/variant of attentional biases wherein pipiliin mo lang yung papakinggan ka.

  selective evaluation
• this is a type/variant of attentional biases wherein pipiliin mo lang yung ie-evaluate mo sa mga sinasabi nya.


  selective evaluation
• topics under media and persuasion

  A - agenda control

  3 - 3rd person effect

  C - consumer advertising

  P - political advertising

  P - public service announcement
• what are the resistances to persuasion

  A - attentional biases

  P - previous commitments and resistance

  K - knowledge and resistance

  A - attitude inoculation
• previous commitments and resistance - maaaring di nya talaga ginagamit kaya di sya bibili
• knowledge and resistance - kapag alam nya yung info ma shine-share mo na hindi totoo, di sya mape-persuade
• it is changing one's behavior/beliefs in response to explicit/implicit pressure (real/imagined) from others

  conformity
• this is when we conform to others because we believe they have accurate information

  informational influence
• this is when we conform to others because we want them to accept and like us

  normative influence
• 6 factors affecting conforming pressure

  G- group size

  G - group unanimity

  A - anonymity

  E - expertise and status

  C - culture

  G - gender
• this is a factor that affects conformity pressure where in kapag mas marami, mas nappressure na magconform

  group size
• this is a factor that affects conformity pressure where in kapag mas majority sa kanila young gumagawa ng isang bagay, doon ka makikisabay

  group unanimity
• this is a factor that affects conformity pressure where in kapag ngayon mo lang naencounter young isang bagay, mas nappressure ka nag magconform

  anonymity