D - Client Requirements and Audience

• Client requirements

  • Product type
  • Purpose
  • Audience
  • Client ethos
  • Content
  • Theme
  • Genre
  • Timescale
  • Style
• Audience segmentation

  • Age
  • Gender
  • Location
  • Occupation
  • Education
  • Income
  • Interests
  • Lifestyle
• Client briefs can be formal or informal.