Theoretical Issues

• Validity - Accuracy/Honesty of results
• Reliability - consistency of results
• Representativeness/generalisability - if they are the typical cross-section of target population
• Social Desirability Bias - ppt may answer to appear favourable
• Triangulation - Use of 2+ methods in research
• Verstehen - ”to understand”, to conduct research from ppt point lf veiw