Monthly Exam

• MEDIA

  • derived from the Latin word “MEDIUS”, which means middle
• Media

  • refers to sources of credible and current information created though an editorial process (UNESCO)
• Media

  • vehicles that carry messages from one person to another
• MASS MEDIA

  • a type of media used to reach a large audience
  • Examples : newspapers, radio, television
• INFORMATION

  • derived from study, experiences or instructions
  • refers to any facts or details about a subject that depict meanings to a person
• MEDIA LITERACY

  • set of perspectives that people actively use to expose themselves to mass media and interpret the meaning of the messages they encounter (James Potter, 2004)
• Media Literacy

  • the ability to access, analyze, evaluate and create media (Mexico-based Media Literacy Project)
• INFORMATION LITERACY

  • ability which require individuals to recognize when information is needed; and to locate, evaluate and use it effectively. (The Association of College and Research Libraries, 2000)
• MEDIA AND INFORMATION LITERACY

  • The ability to access, analyze, evaluate and create information from media and other information sources.
• TECHNOLOGY LITERACY

  • The ability to responsibly use appropriate technology for different functions.
• MARSHALL MCLUHAN (1969)

  • a Canadian communication theorist who provides a clear story on how media evolved through technological determinism
• TECHNOLOGICAL DETERMINISM

  • A theory that believes that technology is a steering factor in how a society develops its structure and values.
• TECHNOLOGY

  • Derived from the Greek word "techne" which means art, skill, cunning of hand
  • the science of craft
• Technology

  • The sum of techniques, skills, methods, and processes used in the production of goods or services.
  • Simplest form – development and use of basic tools
• TRIBAL AGE

  • the primary medium of communication was speech
  • prehistoric people relied on face-to-face interactions, through auditory senses characterized as an oral society dependent on speech and word-of mouth
• ACOUSTIC SPACE

  • Has no point of favored focus
  • Has no fixed boundaries
  • The Ear – favors sound from any direction
• PICTORIAL SPACE

  • Boxed but dynamic
  • Always in flux, creating its dimension every moment
  • The Eye – focuses, pinpoints, abstracts
• AGE OF LITERACY

  • Human being learned to read and write, which amplified the use of the sense of sight, lessening the role of the other senses in the human body.
  • This allowed people to communicate and share information privately through letters.
• AGE OF LITERACY

  • writings are expressed through hieroglyphs
• INVENTIONS/HISTORY OF WRITING

  • Traces the development of expressing language by letters or other marks and also the studies and description of these developments
• Proto-writing – systems of ideographic or early mnemonic symbols
• Mnemonic symbols – symbols or letters that make remembering them easier
• Cuneiform – one of the earliest forms of written expression (Sumerian in Mesopotamia)
• Monogenesis – Cultural Diffusion – Representation of language through writing was passed on by traders or merchants
• PRINT AGE

  • Sharing ideas became faster and acquiring information became easier.
  • on this same age laid the groundwork for industrial age
• PRINT AGE

  • Mass-produced writing cultivated a sense of homogeneity, where people spoke and wrote in the same language, which made it easier for a person to associate himself/herself to a group.
• ELECTRONIC AGE

  • period characterized by the dominance of the electric media such as telegraph, radio, film, telephone, computer and television.
  • McLuhan described this age as the force that turned the planet into a global village, where people are all globally connected.
• INFORMATION AGE

  • The Cambridge dictionary defines this as the "products and services that provide information or entertainment using computers or the internet.”
• Traditional media covers the kinds of media that were invented prior to the invention of the internet.
• PRINT MEDIA

  • Materials like newspapers, comics, books and magazines. Photographs, especially those in printed materials are also included in this sub-category.
• BROADCAST MEDIA

  • pertains to electronic media that uses electricity and technology to deliver the message or information. This includes radio and television.
• FILM OR CINEMA

  • pertains to the movies that carry audiovisual messages and are usually projected onto a huge screen in theaters or movie houses.
• MASS MEDIA

  • when media outlet is used to disseminate a piece of information to a large audience
• MASS COMMUNICATION

  • The process of spreading information in a wide manner
• New Media

  • was a term coined to refer to media that developed when the use of computer technology became ordinary and common in most parts of the world.
• New Media

  • refers to a different or newer way of creating, processing, and transmitting information that is also similar to traditional media.a different or newer way of creating, processing, and transmitting information that is also similar to traditional media.
• New Media

  • The format of the creation, processing, and transmittal is basically what distinguishes the traditional from the newer types of media as these materials are now converted into digital format.
• SOCIAL MEDIA

  • refers to internet maintained computer programs that could be installed in personal computers or portable devices, the sole purpose of which is to connect with other people using the same platform.
• SOCIAL MEDIA

  • These are websites and applications that enable users to create and share content or to participate in social networking.