meng 1

• What does the term "physical dimension" refer to in a stimulus?

  Measurable characteristics of a stimulus
• What is the relationship between the "Reasonably Priced" and "Hard to Swallow" attributes in the map?

  They are positioned as opposite ends of the map, suggesting they are inversely related - products that are reasonably priced tend to be easier to swallow, while products that are harder to swallow tend to be more expensive.
• How do the "Gentle" and "Long Lasting" attributes relate to the "Effectiveness" of the products?

  • Gentle products like Tylenol and Motrin are positioned closer to the "Effectiveness" axis, suggesting gentleness and effectiveness are related.
  • The "Long Lasting" product Excedrin is also positioned closer to the "Effectiveness" axis, implying long-lasting effects are associated with product effectiveness.
• What does the perceptual dimension represent?

  Our subjective experience of stimuli
• What are the characteristics of physical dimensions?

  • Measurable
  • Quantifiable
  • Objective
• Why are physical dimensions important in scientific measurement?

  They allow precise description and measurement
• What are the key characteristics of physical dimensions?

  • Measurable: Assessed using tools (e.g., size, intensity)
  • Quantifiable: Expressed numerically (e.g., length in meters)
  • Objective: Independent of subjective perception (e.g., actual weight)
• How can physical dimensions be quantified?

  Expressed numerically
• How is Tylenol positioned in terms of perceptual dimensions?

  As "Gentle" rather than measured gentleness
• How does knowing the physical dimensions of an object differ from guessing its size?

  Knowing provides exact measurements, guessing does not
• What are the key differences between physical and perceptual dimensions?

  • Physical Dimension:
  • Measurable characteristics
  • Objective quantities
  • Independent of perception
  • Perceptual Dimension:
  • Subjective sensation
  • Quality and intensity
  • Based on individual interpretation
• How do measurable, quantifiable, and objective dimensions differ from each other?

  Measurable relates to assessment, quantifiable to numerical expression, and objective to independence from perception
• What are the 4 key attributes shown in the "Complex Perceptual Map"?

  • Reasonably Priced
  • Hard to Swallow
  • Long Lasting
  • Effectiveness
• Why is the "Private Label" product positioned as "Reasonably Priced"?

  Private label products are typically less expensive than branded products
• How does the positioning of "Bayer" and "Private Label" products compare in terms of "Effectiveness"?

  Private Label products are positioned as more effective than Bayer
• What is the measurement unit for loudness?

  Decibels (dB)
• What does brightness measure?

  Intensity of light
• Which product attributes are associated with being "Long Lasting"?

  Excedrin
• What is the relationship between the restaurant brands shown in the image?

  • The brands are categorized as either "Fast Food" or "Sit Down" restaurants
  • The brands are also categorized as either "Unhealthy" or "Healthy"
• How does the perceptual dimension differ from physical dimensions?

  Perceptual dimensions are subjective, while physical dimensions are objective
• What is the measurement unit for length?

  Meters (m)
• What does the positioning of Tylenol as "Gentle" illustrate about perceptual dimensions?

  They are qualitative and sensation-based
• What is the measurement unit for brightness?

  Lumens (lm)
• How does physical loudness affect our perception?

  It determines how loudly we perceive sound
• If a customer wants to eat a meal that is considered "Healthy", which restaurant brand should they choose?

  Chipotle
• What significantly influences our perceptual experience?

  Physical dimensions of a stimulus
• What does length measure?

  Distance between two points
• What is the measurement unit for weight?

  Kilograms (kg)
• What insights can be drawn from the positioning of the restaurant brands in the image?

  • Brands positioned closer to the "Unhealthy" label are generally less healthy options
  • Brands positioned closer to the "Healthy" label are generally healthier options
  • Fast food restaurants tend to be less healthy, while sit-down restaurants tend to be healthier
• What does weight measure?

  Mass of an object
• If a customer wants to eat a healthy meal, which restaurant brands should they choose based on the image?

  • Chipotle
  • Olive Garden
  • Starbucks
• What does it mean for a dimension to be objective?

  Independent of subjective perception
• What is the name of the restaurant brand shown in the bottom right corner of the image?

  Red Robin
• What does temperature measure?

  Heat or coldness
• What do color wavelengths dictate in our perception?

  They dictate the colors we see
• What is the measurement unit for temperature?

  Celsius (°C)
• What does loudness measure?

  Intensity of sound
• How does the positioning of the "Starbucks" brand in the image compare to the positioning of the "Chick-fil-A" brand?

  Starbucks is positioned in the "Healthy" quadrant, while Chick-fil-A is positioned in the "Unhealthy" quadrant
• What is the name of the restaurant brand shown in the top right corner of the image?

  The Cheesecake Factory
• Why are perceptual dimensions considered qualitative?

  They can't be directly measured