MIL WEEK 2

• PREHISTORY is the period of human activity between the use of the first stone tools ~3.3 million years ago and the invention of writing systems, the earliest of which appeared ~5300 years ago.
• HISTORY is the study of the past using written records; it is also the record itself.
• Anything prior to the first written accounts of history is PREHISTORIC (meaning "before history"), including earlier technologies.
• About 2.5 million years before writing was developed, technology began with the earliest hominids who used stone tools, which they may have used to start fires, hunt, cut food, and bury their dead.
• The Prehistoric Age : (1500 BC – 1500 AD)

  • CAVE PAINTING

  • PAPYRUS IN EGYPT

  • CLAY TABLETS IN MESOPOTAMIA
• INDUSTRIAL AGE is a period of history that encompasses the changes in economic and social organization that began around 1760 in Great Britain and later in other countries, characterized chiefly by the replacement of hand tools with power-driven machinessuch asthe power loom and the steamengine, and by the concentration of industry in large establishments.
• Industrial Age : (1700s-1930s)

  • Telegraph

  • Typewriter
• ELECTRONIC AGE is the invention of the transistor ushered in the electronic age. People harnessed the power of transistorthat led to the transistorradio, electronic circuit, and early computers. In this age long distance communication became more efficient.
• The Electronic Age: (1930s – 1980s)

  • Television

  • Apple I Computer

  • Apple II Computer
• DIGITAL AGE or INFORMATIONAL AGE is a period in human history characterized by the shift from traditional industry that the Industrial Revolution brought through industrialization,to an economy based on information computerization.
• The internet paved the way advanced the used of microelectronics with the invention of personal computers, devices wearable technology. Moreover, voice, image, sounds, and data are digitalized.
• Traditional Media

  • Media experience is limited. One-directional.
  • Sense receptors used are very specific (i.e. print media-sense of sight, radio- sense of hearing. TV and film-sight and hearing).
• New Media

  • Media experience is more interactive
  • Audiences are more involved and can send feedback simultaneously.
  • Integrates all the aspects of old media.
• FUNCTIONS OF COMMUNICATION AND MEDIA

  1. INFORM CITIZENS OF WHAT IS HAPPENING (MONITORING FUNCTION)
  2. EDUCATE THE AUDIENCE (MEANING AND SIGNIFICANCE OF FACTS)
  3. PROVIDE A PLATFORM FOR PUBLIC DISCOURSE (PUBLIC OPINION AND EXPRESSION OF DISSENT)
  4. “WATCHDOG” ROLE OF JOURNALISM
  5. CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINTS
• Public Opinion - views prevalent among the general public