AO1

• What is conformity?

  A change in behavior or opinions due to pressure
• What is compliance in terms of conformity?

  Changing public behavior without changing private beliefs
• How does compliance typically manifest?

  As a short-term change in presence of a group
• What is identification in conformity?

  Changing both public behavior and private beliefs temporarily
• When does identification occur?

  In the presence of a particular group
• How does identification differ from compliance?

  Identification involves changing private beliefs, compliance does not
• What is internalisation in conformity?

  Changing both public behavior and private beliefs long-term
• What characterizes internalisation?

  Continued change even when away from group pressure
• Who developed the two process theory of conformity?

  Deutsch and Gerard
• What are the two central human needs in the two process theory?

  The need to be right and the need to be well liked
• What is normative social influence (NSI)?

  Conforming to be accepted or belong to a group
• What is the emotional process associated with NSI?

  It is associated with compliance and identification
• What is informational social influence (ISI)?

  Conforming to gain knowledge or because someone is right
• How is ISI characterized as a process?

  It is more of a cognitive process related to thinking