AO3

• What is one strength of informational social influence as an explanation of conformity?

  It is supported by research evidence.
• What did Lucas et al find regarding conformity to incorrect answers?

  Conformity was higher with difficult questions.
• Why is the finding of Lucas et al a strength for ISI?

  It shows people conform due to perceived correctness.
• What is a limitation of normative social influence?

  There are individual differences in behavior.
• Who are known as affiliators in the context of normative social influence?

  People who care more about being liked.
• What did McGhee and Teevan find regarding normative social influence?

  Affiliators are more likely to conform.
• Why does the normative social influence theory lack ecological validity?

  It neglects individual differences in behavior.
• What did Perrin and Spencer's research focus on?

  Judging the length of lines.
• What was the outcome of Perrin and Spencer's study on conformity?

  They found low levels of conformity.
• Why might experts show low conformity in Perrin and Spencer's study?

  They were confident in their judgments.
• What does the two-process approach suggest about conformity?

  Behavior is due to NSI or ISI.
• What did Asch's experiment reveal about conformity?

  Conformity was reduced with a dissenter present.
• What is unclear about the reduction of conformity in Asch's study?

  Whether it was due to NSI or ISI.
• What did Asch find regarding participants' reasons for conforming?

  Some conformed to avoid rejection, others for correctness.
• Why is Asch's research considered a strength for both ISI and NSI?

  It provides evidence supporting both theories.
• What does the support from Asch's research imply about the theories?

  It enhances the credibility of the theories.