unit 6

• what is the need for rural rebranding?

  fewer jobs due to primary industry declining (1% of workers)

  lower wages and long distances to work in urban area

  lack of skilled employment- they migrate to urban areas

  fewer shops due to declining population and income UK lost 20% of corner shops, pubs etc from 1995 to 2000
• where is Ludlow?

  south Shropshire, isolated market town containing many attractive and historic buildings
• what is the population of ludlow?

  10,266 from 2011 census with growth from 2001 population of 9,528
• what is Ludlow's rebranding focus?

  centre of gastronomy- renowned centre for quality food
• what is the ludlow food festival (origin of rebranding)?

  ran in 1995 to help boost business image of ludlow and the surrounding area to promote food and drink encouraging visitors
• how many visitors were there at the ludlow food festival?

  in 2010- 21,000 which increases every year
• what is the cittaslow movement?

  formed in Italy to encourage small towns to develop based on quality of life principles aiming to-

  preserve local food cultures, protect biodiversity, reduce food waste
• what is local to Ludlow?

  promotes food and drink produced within 30 miles of the town aiming to reduce environmental cost of food production to support local food economy, reducing impact by cutting down food miles and using plastic packaging
• what is the ludlow farmshop?

  site with arable cropping, livestock rearing and conservation efforts

  links to local to ludlow through food grown on farm
• what are examples of other specialist food establishments in ludlow?

  had a michelin star restaurant and specialist cheese and deli shops drawing in visitors
• what kind of socio-economic groups would be attracted to ludlow?

  rich affluent people in middle/upper class
• what occupations in ludlow are increasing?

  maangement and professional occupations increased from 42% in 2001 to 67% in 2011 increased highly educated people into area
• what are local groups in ludlow?

  ludlow food festival

  local to ludlow

  ludlow farm shop
• what are external agencies in ludlow?

  cittaslow movement

  specialist food establishments

  national newspapers
• what Is the sandpits estate

  sandpits estate is area of social housing in bottom 40% of deprived areas in country, unemployment is high in estate at 8.7% compared to regional average of 4.6%
• has the rebranding of ludlow helped the sandpits residents?

  jobs focused on specific sectors and hospitality on decline (low skills)

  younger people can't buy houses due to house price increase

  may be discriminated by their background
• what is another case study of regenerating and rebranding?

  cornwall in area of mining industrial decline
• what is the decline of chins clay and st Austell area?

  landscape is covered with scars if china clay industry covering over 30 squared miles however has axed 800 jobs as cost of power is blamed with production moving to Brazil
• what are the causes and extent of job losses in china clay industry?

  cost ofmpower increased in Britain

  2006- half of jobs lost then 2014- further 70 are lost

  in 1999 French company brought chinas clay business
• what is the rebranding in Cornwall?

  eden project located on derelict site of china clay as most visited tourist attraction in cornwall
• what is the eden project?

  houses diverse collection of plant and flower species from around the world in 2 large bio-domes that create artificial climate and holds a variety of seasonal developments throughout the year
• what is the funding towards the eden project?

  cost over £100 million to build funded through-

  lottery funded £56 million

  EU regional development funded £26 million

  Southwest regional development (government) funded £24 million

  since opening it has generated more than £2 billion for local economy
• what happened in march 2001 to eden project?

  doors opened welcoming 1.2 million visits in first year

  since opening had over 22 million people
• what happened in August 2002 in eden project?

  one day music festivals welcoming oasis, Amy Winehouse, Kylie and Elton John
• what happened in September 2015 in eden project?

  eden degree launched to bring hands on practical approach to learning including plant science
• what are the economic impacts of eden project?

  750,000 visitors per year

  local multiplier effect 80% of local businesses benefitted

  each visitor spends £150 in cornwall
• what are the social impacts of eden project?

  2500 local suppliers used for catering

  educates population and future generations about sustainability

  increased congestion causing increased commuting time for locals

  many jobs are seasonal and low wages

  reduced unemployment rate in cornwall by 6% employing 400 full time
• what are the environmental impacts of eden project?

  used a brownfield site

  increased congestion on roads as single carriageways not used to deal with large volumes of traffic

  increased pollution as many make journey by car

  geothermal energy plant capable of supplying energy to eden project and 4000 homes