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Psychology
Social Influence
Resistance to social influence
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Created by
Sam Tennant
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Cards (17)
Why does social support make people more resistant
Easier to stand up to
authority
with social support as they no longer need to take full
responsibility
Aspects of personality influencing independence behaviour:
Locus of control
Internal
locus of control have stronger sense of self control over their lives
External
locus of control have weaker sense of self control over their lives
External locus of control
conform more easily
Internal locus of control
resist conforming
How can minority influence be powerful
Gaining
influence
and change the way the
majority
thinks
Majority take on beliefs of a
consistent minority
3 factors for minority influence to work
flexibility
consistency
commitment
Moscovici et al (1969) minority influence, Method
Lab
experiment
192 women
(groups of 6)
Judged colour of
36
slides
All slides blue but brightness varied
2/6 members of group were
confederates
Moscovici et al (1969) minority influence, conditions:
Condition 1 confederates called
all
slides green
Condition 2 confederates called
24
slides green (inconsistent)
Control used with no confederates
Moscovici et al (1969) minority influence, results:
Control group:
0.25
% slides called green
Condition 1(consistent)
32
% slides called green at least once
Condition 2 (inconsistent)
1.25
% slides called green
Moscovici et al (1969) minority influence, conclusion
Confederates despite been minority influenced
real participants
Minority had more influence if they were
consistent
Moscovici et al (
1969
) minority influence, evaluation
Lacked ecological validity
--> lab experiment
Ps may have felt judging colour of slides was a
trivial
exercise
Ps may acted differently if principles were involved
Only carried out on
women
--> not
generalisable
to men
Nemeth et al repeat of Moscovici but asked all Ps to write colours they saw:
Confederates
always
answering green, they had
no influence
on the participants responses
Confederates
varying
responses had a
significant effect
on the participant's responses
Confederates have most influence if they are
consistent
and
flexible
Confederates been rigid were seen as too unrealistic
Moscovici's
convergence theory
suggests that majority and minority influence are different processes
Moscovici convergence theory - Majority influence:
Compare behaviour to majority
Change behaviour to
fit in
without considering majority's view
Majority influence involves
compliance
Moscovici convergence theory - minority influence:
When consistent people
examine
minority belief
Want understand why minority has its belief
People may
privately
accept view
Social pressure to conform may mean behaviour doesn't
initially change
Minorities change view when committed:
Initially minority view may be seen as wrong as they don't match the
norm
Show
consistency
without
compromising
Create conflict as if the minority are
consistent
you may consider they might be right
If
no reason
to reject minority view you begin to see things the way the minority does