Marketing Chapter 2

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Created by
hu bu

Cards (5)

  • A market is the people in an area that are willing to pay for a specific good/service
  • The 4 P's of the Marketing Mix
    1. Product - design etc
    2. Price - List Price
    3. Place - Location
    4. Promotion- Ads
  • The organizational market is made up of businesses who purchase goods/services for business use.
  • Target Market is a group of customers a company is aiming to market to
  • Market Segmentation involves placing people into smaller categories or groups in order to have similar needs and wants