AO1

• What did Asch do to remove group unanimity?

  He got one confederate to disagree
• What was the effect of one confederate disagreeing with the majority?

  Conformity rate dropped to 5.5%
• How did group size affect conformity in Asch's study?

  Conformity increased with more confederates
• What was the conformity rate with two confederates?

  Conformity increased to 13%
• What was the conformity rate with three confederates?

  Conformity rate was 32% (31.8%)
• What happened to the conformity rate when more confederates were added beyond three?

  Conformity rate did not increase anymore
• How did Asch alter the task difficulty?

  He made the lines more similar to each other
• What was the focus of Jenness's investigation?

  The effect of group discussion on judgment accuracy
• What did participants do in Jenness's study?

  Estimated jelly beans in a jar privately
• How were participants' estimates influenced in Jenness's study?

  By group estimates after discussion
• What concept did Jenness's study demonstrate?

  Internalisation under low social pressure
• What type of social influence does Jenness's study support?

  Informational social influence
• What type of social influence does Asch's study support?

  Normative social influence
• What is the maximum number of confederates Asch tested?

  15 confederates
• What are situational variables?

  Variables that change the external environment
• What are individual variables also known as?

  Dispositional variables
• What do individual variables describe?

  Personal characteristics of a person