MICRO PERSPECTIVE

• Tourism and hospitality

  is one of the world’s largest and fastest-growing industries.
• The components of this large industry include:

  Food and Beverage Services

  Lodging Services

  Recreational Services

  Travel Related (Tourism) Services.

   
• Networks

  means a complicated interconnection of parts or components.
• THE COMPONENTS OF THIS LARGE INDUSTRY

  1. The Food and Beverage Component
  2. The Lodging Components
  3. Recreation and Entertainment Components
  4. Travel and Tourism Components
  5. Transportation
  6. Travel Agencies and Tour Operators
• The Food and Beverage Component

  The public looks for food and beverage service everywhere – in hotels, motels, airlines, airports, cruise ships, trains and shopping malls.
• The Lodging Components

  involves providing overnight or even long-term services to guests. For many people, lodging is a place to sleep.
• Recreation and Entertainment Components

  Entertainment originated from the traditional duties of a host to entertain his or guests.
• Travel and Tourism Components

  Travel and Tourism are used together as an umbrella term refers to those businesses that provide primary services to travelers.
• Transportation

  The main purpose of transportation is to make it possible for people to go from one place to another.
• Travel Agent

  one who sells travel services in a travel agency. He or she sells travel services that are assembled by others into packages.
• Tour Operators

  are wholesalers who make the necessary contacts with hotels, airlines, and other providers of travel services and devise packages which will appeal to retail buyers.
• DEFINITION OF TOURISM

  Professors Hunziker and Krapf of Berne University, Switzerland

  define tourism as the “sum of the phenomena and relationship arising from the travel and stay of nonresidents, insofar as they do not lead to permanent residence and are not connected to any earning activity.”
• Tourism in the pure sense is essentially pleasure activity in which money earned in one’s abode is spent in paces visited.
• DEFINITION OF HOSPITALITY

  The definition of Hospitality is derived from the Latin word “hospitare”, which means to receive as a guest. This phrase implies that a host is prepared to meet a guest’s requirements while the guest is away from home. The of a guest in these circumstances are food, beverages, lodging, or shelter.
• Included in the 1937 definition are persons travelling for pleasure, domestic reasons or health, person travelling to meetings or on business, and persons visiting a country on a cruise vessel even if for less than 24 hours
• Visitor (1963)


  Any person visiting a country other than that of earning money
• Tourist (1937)


  A person who visits a country other than in which he or she usually resides for a period of at least 24 hours
• MEANING OF TOURIST

  →          In 1937, the League of Nations defines “tourist’ as follows: “A tourist is a person who visits a country other than in which he or she usually resides for a period of at least 24 hours.” This was held to include persons travelling for pleasure, domestic reasons or health, person travelling to meetings or on business, and persons visiting a country on a cruise vessel even if for less than 24 hours.
• MEANING OF TOURIST

  In 1963, a United Nations Conference on International Travel and Tourism recommended a new definition of a “visitor” as “any person visiting a country other than that of earning money.”
• two classes of visitors

  1. TOURIST

  2. EXCURSIONISTS
• Tourists

  Temporary visitors staying at least 24 hours, whose purpose could be classified as leisure, such as recreation, holiday health, study, religion, or sport, business, family, mission and meeting.
• Excursionists

  Temporary visitors staying less than 24 hours in the destination visited and not making an overnight stay, including cruise travelers, but excluding travelers in transit.
• CHARACTERISTICS OF TOURISM AND HOSPITALITY

  In tourism and hospitality, the product is not brought to the consumer

  The products of tourism and hospitality are not used up

  Tourism and hospitality industry is a labor-intensive industry

  Tourism and hospitality is a people-oriented

  Tourism and hospitality is a multidimensional phenomenon

  The tourism and hospitality industry is seasonal

  The industry is dynamic
• In tourism and hospitality, the product is not brought to the consumer; rather the consumer has to travel and go to the product to purchase it.
• The products of tourism and hospitality are not used up; thus they do not exhaust the country’s resources.
• Tourism and hospitality industry is a labor-intensive industry. It requires more manpower than other industries.
• Tourism and hospitality is a people-oriented. It is primarily concerned with people.
• Tourism and hospitality is a multidimensional phenomenon. It is dependent on many and varied activities which are separated but interdependent.
• The tourism and hospitality industry is seasonal. During vacation seasons, millions of tourists travel, which result in increased revenues for several tourism agencies; but when vacations are over, these companies experience a big decline in revenues.
• The industry is dynamic. It is characterized by the changing ideas and attitudes of its customers and therefore must be always prepared and willing to adjust to these changes.
• IMPORTANCE OF TOURISM AND HOSPITALITY

  Contribution to the balance of payments

  Dispersion of development

  Effect on general economic development

  Employment opportunities

  Social benefits

  Cultural enrichment

  Educational significance

  A vital force for peace
• Contribution to the balance of payments

  Tourism and Hospitality can help correct the balance of payments and deficits of many countries by earning the much needed foreign currency in international trade.
• Dispersion of development

  International tourism and hospitality is best means to spread wealth among countries
• Effect on general economic development

  Expenditures by tourist can have beneficial effect on all economic sector and can lead to the development of different industries and other economic activities.
• Employment opportunities

  Tourism and Hospitality is a source of employment. It is a service industry, which could have a significant effect on those countries with surplus labor such as the Philippines.
• Social benefits

  Social exchange takes place when tourist come in contact with the inhabitants of the places they visit.
• Cultural enrichment

  Tourism and Hospitality emphasizes a sharing and appreciation of cultures rather that the lack of trust brought about by isolation.
• Technology

  Internet has penetrated to almost every corner of the world.