Lesson 1: PCM

• Communication came from the Latin word “communicare,” which

  means to share or to make familiar.
• communication can be VERBAL or NON-VERBAL.
• communication is a two-way process.
• communication is the exchange of thoughts, messages, or information, by speech,

  writing, signals, or behavior between a sender and a receiver.
• Theo Haiman stated that “Communication means the process of passing information and understanding from one person to another.”
• Communication is not merely transmitting a message to another; instead, it involves correct interpretation and the same understanding of the message between the sender and receiver, resulting in successful communication.
• Purposive communication is a form of communication that takes place within a specific context.
• setting or environment (school, office, market, community)
• social relations (colleagues, classmates, friends, family);
• scenes, which include the place, time, and occasion (business meeting, job interview, social gathering)
• culture (norms, values, beliefs, traditions)
• Communication is the process of transmitting information and

  common understanding from one person to another (Lunenburg,

  2010).
• Shannon-Weaver Model of Communication

  This model was made in 1948 by Claude Shannon, an American Mathematician and an Electronics Engineer, together with Warren Weaver, an American Mathematician.
• Shannon-Weaver Model of Communication

  It is a linear model of communication that provides a framework for how messages are sent and received.
• Shannon-Weaver Model of Communication

  It is best known for its ability to explain how messages can be mixed up and misinterpreted in the process of sending and receiving the message.
• SENDER

  The starter or the source of the idea, and it is also called information

  source of communicator.
• An encoder is also called a transmitter which encodes the message

  into signals.
• Encoding is the process of selecting words and transforming ideas

  into a communicable message.
• Channel or medium refers to the means used to deliver the message, and it can either be oral or written.
• According to Drew (2019), the communication channel is the infrastructure that gets information from the sender and transmitter going to the decoder and receiver.
• Noise refers to any interference that disrupts communication.
• Internal noise is the distraction inside the brain; therefore, it is not

  visible.
• External noise is any distractions out a person’s body and is visible.
• A decoder also refers to a receptor in which it decodes or

  reconstructs the message from the signal.
• The process of translating the message is called decoding, and the

  receiver does this.
• The receiver could be an individual, group, or organization to whom the

  message is intended, and they are also called interpreters.
• The receiver of the message must be a good listener and should have good comprehension skills.
• Norbert Weiner decided to incorporate feedback on the communication process model so as for the sender to know if the receiver received the message.
• Feedback happens when the receiver responds to the message received from the

  sender.
• There are three forms of feedback – reply (if written or printed), response (if

  oral or face to face), and reaction (if gestures).
• Feedback can either be positive or negative depending on the kind of message

  relayed and how it is communicated and interpreted.
• These principles of effective communication are also known as the 7 C’s of

  effective communication.
• Courtesy means being aware of other’s feelings, and another term for

  courtesy is politeness.
• Courtesy in communication stems from the “you-attitude,” which means putting your

  receiver’s need first.
• Consideration takes place in communication by knowing the viewpoints of

  the audience, their background, education level, mindset, etc.
• Clarity -the purpose of the message must be clear to the sender and the receiver.
• clarity involves using appropriate language, grammar,

  pronunciation, sentence construction, and delivery.
• Courtesy/Consideration -In communication, people must choose polite words and tones as it is another way of showing respect to the receiver of the message.
• Courtesy/Consideration -takes place in communication by knowing the viewpoints of the audience, their background, education level, mindset, etc.
• Courtesy/Consideration -The sender should also be sensitive and sincere, use respectful and non-discriminatory expressions, and show optimism towards the receiver.