Social and dispositional factors

• What is conformity?

  • Changes in behavior due to pressure
  • Can be real or imagined
• What are the two types of conformity identified in the study?

  • Normative: Not to be left out
  • Informative: To get the right answer
• How does anonymity affect conformity?

  Conformity is lower when answers are anonymous
• How do friends affect conformity when expressing opinions anonymously?

  Friends conform more when anonymous
• How does task difficulty influence conformity?

  Increased difficulty leads to higher conformity
• How does expertise affect conformity?

  More knowledgeable people are less conformist
• What is a limitation regarding the explanation of conformity?

  No single factor explains conformity