Minority influence theory

• What is minority influence?

  A form of social influence by a minority
• What does minority influence lead to?

  Internalisation or conversion of beliefs
• What are the key components of minority influence?

  Consistency, commitment, and flexibility
• How does consistency affect minority influence?

  It makes the minority's beliefs more persuasive
• What is commitment in the context of minority influence?

  Demonstrating dedication to a position
• Why is flexibility important in minority influence?

  It prevents the minority from appearing rigid
• What are the two forms of consistency in minority influence?

  • Synchronic consistency: agreement within the minority
  • Diachronic consistency: consistent message over time
• What is the Augmentation Principle?

  Risk increases the seriousness of minority views
• How does deeper processing relate to minority influence?

  It leads to longer-lasting opinion changes
• What did Moscovici's blue-green study investigate?

  The role of a consistent minority's influence
• What were the two conditions in Moscovici's study?

  Consistent and inconsistent minority responses
• What was the impact of the consistent minority in Moscovici's study?

  8.2% of participants were influenced
• What was the impact of the inconsistent minority in Moscovici's study?

  1.25% of participants were influenced
• What is a limitation of minority influence research?

  Tasks are often artificial and unrealistic
• Why is the gynocentric sample a limitation in Moscovici's study?

  It limits generalizability to all genders
• What is a strength of Moscovici's controlled lab conditions?

  It allows for replication of the study
• What ethical consideration was upheld in Moscovici's research?

  Participants were protected from harm
• What are the strengths and weaknesses of Moscovici's study?

  Strengths:

  • Controlled lab conditions enhance reliability
  • Ethical considerations were upheld

  
  

  Weaknesses:

  • Lacks ecological validity
  • Gynocentric sample limits generalizability