Social influence/change

• What is social influence?

  The process of changing attitudes and behaviors
• What is social change?

  When societies adopt new attitudes and beliefs
• How does minority influence contribute to social change?

  It allows a small group to influence the majority
• What are the 6 principles of social change?

  1. Drawing attention to the issue
  2. The role of conflict/deeper thought processing
  3. Consistency
  4. The Augmentation Principle (commitment)
  5. The snowball effect
  6. Social cryptomnesia
• What happens when a minority draws attention to an issue?

  It creates conflict that prompts deeper thought
• Why is conflict important in social change?

  It encourages deeper consideration of minority views
• What is the role of consistency in minority influence?

  It makes the minority more credible and serious
• What is the Augmentation Principle?

  Commitment increases the seriousness of minority views
• What is the snowball effect in social change?

  Minority influence grows as more people agree
• How did Rosa Parks contribute to social change?

  Her refusal to give up her seat sparked a movement
• What does social cryptomnesia refer to?

  Forgetting the origins of accepted ideas
• What historical evidence supports social influence and change?

  The suffragettes' consistent advocacy for voting rights
• What sacrifices did suffragettes make for their cause?

  Many risked imprisonment and hunger strikes
• What is a limitation of minority influence in social change?

  It often results in delayed social changes
• What methodological issues exist in social influence research?

  Studies often use artificial tasks in labs
• What does Diane Mackie's evidence suggest about minority influence?

  Majority influence may cause deeper processing
• How does Mackie's view challenge Moscovici's theory?

  It questions the cognitive processes involved