MEDIA INFORMATION LITERACY

• 5 types of noise
• Technical pertaining to channel interruption
• Environmental external elements
• Semantic language problem
• Socio-Pyschological : pre-conceived notions and/or culture bias
• Socio-Pyschological : can include learning disabilities
• Physiological : Physical Handicaps
• Feedback ongoing process with all involved parties engaged in creating sharing meaning.
• Source : encoder = sender = communicator
• Receiver : target = audience = listener/reader
• Message: idea = purpose = intention
• channel platform
• Effect : outcome of a communication or the response
• Effect: NOT the desired outcome. Can be Overt ( obvious/visible) or Covert( non-observed)
• Institutions: significant practice, relationships, organizations ina a society.
• Data storage : used to place, keep, and retrieve, electronic data.
• Primary : storage device such as RAM ( Random Access Memory )
• Secondary : Hard Drive
• Secondary : can be removable, internal, or external storage.
• Magnetic storage devices: one of the most common types of storage.
• Optical storage devices : uses lasers and lights as its method of reading and writing data.
• Flash Memory devices : becomes cheaperas it is more efficient and reliable solutions
• Democracy : will of the people
• Language : system of conventional spoken, manual, or written SIGNS and SYMBOLS
• The study of Symbols is called SEMICOLONS
• Visual : what is on screen was specifically chosen to generate
• Aural : diegetic and non diegetic sounds.
• Aural : sound can help create a scene and construct the environment, atmosphere and mood, and define genre.
• Written : print based media; also in text such as captions on photograph
• Verbal : Radio, Tv, and Film. How the language is delivered.
• Non-Verbal : body language and gestures.
• Decoding : occurs through listening, reading, or watching these language in action
• Code : communicate ideas and impression For an audience, producers, and other stakeholders.
• Conventions : generally accepted ways of doing something.
• Code : system of signs and symbol, which creates meaning
• Digital Citizenship : person using information technology in order to engage in society and goverment.
• 4 stages of Innovation : Emergence , Entrepreneurial, Breakthrough Mass Market, Convergence
• Prehistoric Age : where the medium of communication was primarily oral
• Pre-Industrial : long period and had an agricultural and handicraft economy
• Industrial Age : marked by innovation of machines