MAPP

• 1.1 - Charlie Brooker

  Mode:

  printed newspaper article.

  
  

  Audience:

  readers of the 'guardian' and 'private eye'; Brooker fans; thise with an interest in satire; broadsheet newspaper readers and general intelligent readers.

  
  

  Purpose:

  To express an opinion, to inform, to amuse, to satirise conventions/ use of social/ other media, to engage.
• 1.2 - Ian Birrell

  Mode:

  Newspaper article published online.

  
  

  Audience:

  Readers of the newspaper/ fans of Birrell; those with an interest in current affairs; those with an interest in identity, disability issues; general intelligent readers.

  
  

  Purpose:

  To express an opinion and inform/ raise an issue.
• 2.1 Oscar Wilde


  Mode:

  Extract of a printed newspaper article.

  
  

  Audience:

  Wilde's fans; Wilde himself; general public; commentators and journalists; the newspapers.

  
  

  Purpose:

  To publish (or share) an account of Wilde's life and this particular episode, to reflect upon and inform others opinion, to offer insight into his life and behaviour.
• 2.2 - Maya Angelou

  Mode:

  A printed, book form text/ autobiography

  
  

  Audience:

  Readers of autobiographies - literary and in general; fans of Angelou or those who have an interest in her as a writer/ celebrity.

  
  

  Purpose:

  To recount and share the details of her life with a view to publication; to reflect on how her career developed.
• 3.1 - Alan Bennett

  Mode:

  Diary

  
  

  Audience:

  Fans of Alan Bennett, Literary enthusiasts, historians or researchers, cultural and social commentators.

  
  

  Purpose:

  To inform, entertain and reflect.
• 3.2 - B. Neyland

  Mode:

  Memoir/ book form text

  
  

  Audience:

  Those interested in historical events, those with an interest in soldiers' personal experience.

  
  

  Purpose:

  To inform on the realities of war; to share experiences of WW1
• 4.1 - George Scott

  Mode:

  A blog - online journal or personal record written for (online) publication.

  
  

  Audience:

  Readers of RoadcyclingUk; fans of Scott; interest in cycling/ cycling as a means of travel.

  
  

  Purpose:

  To inform and entertain.
• 4.2 - Past Masters Podcast

  Mode:

  A transcript of an audio podcast. Multimodal on production and consumption.

  
  

  Audience:

  Wide - anyone with an MP3 - playing device and access to the internet, those with an interest in sci fi, science, history, conspiracy theories, podcast and podcasting.

  
  

  Purpose:

  To inform and entertain, to contribute to 'paranormal'.
• 5.1 - Interview - Martin Bashir and Princess Diana

  Mode:

  A written transcript from recorded tv.

  
  

  Audience:

  Wide - first broadcast in 1995, Royal Family fans, current affairs.

  
  

  Purpose:

  To gain insight into a popular figurehead's life : to put forward Diana's side.
• 5.2 - Interview - Jay Leno and Obama

  Mode:

  A transcript of a televised pre recorded interview (filmed in front of a live show)

  
  

  Audience:

  The original studio audience, television viewers, fans, followers of Obama or Leno.

  
  

  Purpose:

  To give air time to the president; to give insight into his personal/ family life.
• 6.1 - David Seidler

  Mode:

  Written text intended for performance.

  
  

  Audience:

  Wide - Seidler/ actors/ director / anyone with interest in films/ those interested in the royal family.

  
  

  Purpose:

  To entertain and perform
• 6.2 - Andrew Viner

  Mode:

  A radio drama script intended for performance.

  
  

  Audience:

  The performers and technicians, fans of Viner, director, those with an interest in Radio 4s dramas.

  
  

  Purpose:

  To entertain
• 7.1 - Chris Rainier

  Mode:

  Report on the National Geographic News.

  
  

  Audience:

  Fans of Chris, geologists.

  
  

  Purpose:

  To inform, to share experiences of the disaster and its aftermath.
• 7.2 - Jessica Read

  Mode:

  Guardian magazine

  
  

  Audience:

  Wide audience, people who like magazines, fans of Jessica, divers, geologists.

  
  

  Purpose:

  To entertain, to inform about diving and earthquakes.
• 8.1 - Anna Whitwham

  Mode:

  Print newspaper based review, Reproduced online.

  
  

  Audience:

  Readers of the independent newspaper; fans/ followers of Webb; those interested in newly published novels.

  
  

  Purpose:

  To inform, to persuade people to read/ buy the novel.
• 8.2 Martin Hoyle


  Mode:

  Print newspaper based review

  
  

  Audience:

  Fans of the Tv series; fans of crime fiction.

  
  

  Purpose:

  To inform; to persuade viewers to watch.
• 9.1 John F Kennedy

  Mode:

  Speech, transcript of a spoken crafted speech (intended for broadcast)

  
  

  Audience:

  American citizens, presidential writers, primary audiences at the inauguration, global audiences.

  
  

  Purpose:

  To publically, legally, formally 'sign in' in the US executive government.
• 9.2 - Tim Collins

  Mode:

  A transcript of a spoken crafted speech.

  
  

  Audience:

  The royal Irish regiment, military & press personnel; the public via print & (later) broadcast versions.

  
  

  Purpose:

  To stir soldiers before battle; to inform and persuade; to command to action in war.
• 10.1 - D.H. Lawrence

  Mode:

  A collection of writings in printed book form.

  
  

  Audience:

  Lawrence himself; readers of his work; those with an interest in travelogues.

  
  

  Purpose:

  To inform and entertain, to reflect thoughts and impressions.
• 10.2 - Paul Theroux

  Mode:

  Travelogue

  
  

  Audience:

  Those interested in travelling, fans of Paul Theroux.

  
  

  Purpose:

  To inform m, to entertain.