Larger Cards

• Task Environment Groups:

  customers

  competitors

  suppliers

  distributors

  strategic allies

  employee organizations

  local communities

  financial institutions

  government regulators

  special-interest groups
• General Environment Groups:

  Economic Forces

  Technological Forces

  Sociocultural Forces

  Demographic Forces

  Politcal-Legal Forces

  International forces
• Why Companies expand into new markets:

  • Availability of supplies
  • New markets
  • Lower Labor costs
  • Access to Finance capital
  • Avoidance of Tariffs and Import Quotas
• Hofstede cultural dimensions:

  • Individualism/collectivism
  • power distance
  • uncertainty avoidance
  • masculinity/femininity
• How do you enter a market (least risky to most risky):

  Global Outsourcing

  Importing, Exporting, and countertrading

  Licensing and franchising

  Joint Ventures

  Wholly-owned subsidiaries