Aims and Objectives

• An aim is a general goal of a business.
• An objective is a specific target set for a business to achieve.
• Objectives must be SMART

  S - Specific

  M - Measurable

  A - Agreed

  R - Realistic

  T - Timed
• Objectives are set to help make decisions and establish priorities.
• Business objectives

  • Survival
  • Profit
  • CSR = Corporate Social Responsibility
  • Growth
  • Market share
• CSR = Corporate Social Responsibility


  When a company aims to act ethically and responsibly so that the public perceives them in a positive light.