He argued that media content is influenced by the way the news professionals construct stories. Journalists uses news values to determine how much public appeal a story will have
What do journalists make assumptions about?
What their audiences want to read, watch or hear
They frame stories so that they will appeal to them - they adopt a certain tone, use strong images and focus on certain parts of the stRoy
Public interest
Journalists judge whether a story is in the public interest
Politicians and business men often influence this process
Jewels points out that the public interests is often what best serves the interests of the government
