Assumptions about the audience

Cards (4)

  • What do media professionals do?
    Make assumptions about their audiences
  • what does Jewels suggest ?
    He argued that media content is influenced by the way the news professionals construct stories. Journalists uses news values to determine how much public appeal a story will have
  • What do journalists make assumptions about?
    What their audiences want to read, watch or hear
    They frame stories so that they will appeal to them - they adopt a certain tone, use strong images and focus on certain parts of the stRoy
  • Public interest
    • Journalists judge whether a story is in the public interest
    • Politicians and business men often influence this process
    • Jewels points out that the public interests is often what best serves the interests of the government