Bandura (1963)

• What was the aim?

  > Would a filmed model have the same effect as a live model

  > Would a cartoon model have the same effect as a live model
• What was the procedure?

  > 48 boys + 48 girls

  > 4 groups; real life model, filmed model, cartoon character, control
• What were the results?

  > Live model = 83

  > Filmed model = 92

  > Cartoon model = 99

  > Control group = 54

  > Significant more aggression than control
• What was the conclusion?

  Exposure to an aggressive role model will increase the levels of aggression
• What are the strengths of Bandura 1963?

  > Matched pairs, pre-exisitng levels of aggression, internal validity

  > Standardised procedure, reliable

  > Useful applications, limit exposure children have to aggressive television
• What are the weaknesses of Bandura 1963?


  > Not generalisable

  > Standardised procedure, demand characteristics

  > Young children, ethics, psychological state