Viral marketing for promotion

• What is viral marketing?

  A marketing strategy leveraging social media
• What is the primary goal of viral marketing?

  To promote a product rapidly and widely
• What are the pros of viral marketing?

  • Cost-effective compared to other strategies
  • Potential for massive reach
  • Exponential growth over time
  • Enhanced brand awareness
  • Increased brand interaction and credibility
• How does viral marketing lead to enhanced brand awareness?

  Through sharing that indirectly endorses the brand
• What are the cons of viral marketing?

  • Uncertain outcomes and unpredictability
  • Potential waste of resources (money and time)
  • Loss of control over content portrayal
  • Risk of reputational issues
  • Often short-lived success
  • Difficulty in replicating successful strategies
• What is a major risk associated with the unpredictability of viral marketing?

  It could lead to a huge waste of resources
• What happens to content control once viral marketing achieves exponential growth?

  The narrative may be lost or altered
• Why might viral marketing lead to reputational issues?

  Due to uncontrolled portrayal of content
• What is a common characteristic of successful viral marketing campaigns?

  They often experience rapid initial success
• What is a potential problem after the initial success of viral marketing?

  Growth is likely to decline rapidly
• Why is it difficult to replicate successful viral marketing strategies?

  Due to the uncertain outcomes of campaigns
• If a brand keeps trying to create viral content, what might be a consequence?

  It could lead to wasted resources