Multi channel distribution

• What is multi-channel distribution a part of?

  Marketing mix
• What does the 'P' in the four Ps refer to in multi-channel distribution?

  Place
• What is one benefit of multi-channel distribution for customers?

  Convenience in purchasing
• How does multi-channel distribution increase sales?

  By providing multiple purchasing options
• How can multi-channel distribution meet customer needs in rural areas?

  By offering online purchasing options
• What is one way multi-channel distribution can increase customer satisfaction?

  By allowing purchases at any time
• How can different pricing strategies be applied in multi-channel distribution?

  By charging different prices for each channel
• Why might younger customers prefer online channels?

  They are more familiar with technology
• What is a potential benefit of conducting market research in multi-channel distribution?

  Higher quality customer feedback
• What is a con of having multiple channels of distribution?

  Higher operational costs
• Why do multiple channels of distribution lead to higher costs?

  Each channel requires maintenance and staff
• How can a poor website affect a business?

  It can damage brand image and sales
• What is a risk associated with inconsistent customer service across channels?

  It can harm the overall business reputation
• What does price sensitivity mean in the context of multi-channel distribution?

  Customers prefer lower prices
• What should a business consider if competitors use multiple channels?

  To keep up with competitors' strategies
• Why might a business choose to focus on one channel of distribution?

  If customers are very price sensitive
• What are the pros of multi-channel distribution?

  • Open 24/7 for customer purchases
  • Multiple purchasing options increase sales
  • Convenience for customers
  • Ability to charge different prices
  • Increased brand visibility
  • Better market research quality
• What are the cons of multi-channel distribution?

  • Higher operational costs
  • Difficulty ensuring equal customer service
  • Risk of price sensitivity among customers
• What factors should be considered when deciding on distribution channels?

  • Competitors' distribution strategies
  • Customer price sensitivity
  • Market research findings