Value of digital marketing

• What has dominated the marketing landscape for decades?

  Traditional marketing
• What forms does traditional marketing take?

  Newspapers, radio, and television advertising
• What has facilitated the shift towards digital marketing?

  The internet and e-commerce
• What are some forms of digital marketing?

  Websites, SEO, SMM, PPC, email marketing
• What does SEO stand for?

  Search Engine Optimization
• How does pay-per-click (PPC) advertising work?

  You pay only when a customer clicks an ad
• What is the purpose of email marketing?

  To target specific customers using data
• What is influencer marketing?

  Using social media influencers to market products
• How has the share price of traditional media companies changed?

  It has tanked in recent years
• Why is digital marketing considered cheaper than traditional marketing?

  Because it often uses pay-per-click models
• How is digital marketing more targeted than traditional marketing?

  It uses data to focus on specific customers
• What advantage does marketing analytics provide in digital marketing?

  It allows analysis of marketing effectiveness
• How does digital marketing allow for global reach?

  It is more cost-effective for international sales
• What is a limitation of digital marketing regarding privacy?

  Consumers may lose their privacy
• What additional costs might be involved in digital marketing?

  Costs for marketing analytics and cloud services
• What is a challenge customers face with e-commerce?

  They cannot try products before buying
• How do digital marketing companies compare to traditional media companies?

  Digital marketing companies have higher revenues
• What is the significance of the Apple vs. Android debate in digital marketing?

  It highlights privacy concerns in digital marketing
• What is one of the main reasons traditional marketing is still relevant?

  It has a place in certain industries