Promotion

• What is one reason for promotion?

  To inform customers of a product
• What is another reason for promotion?

  To remind customers about a product
• Why might a company promote a product initially?

  To create initial sales
• How can promotion help with sales?

  It can increase sales
• What is a goal of changing a product image through promotion?

  To create or change the product image
• What is a persuasive goal of promotion?

  To persuade customers to buy a product
• What are the critical promotional methods to be aware of?

  • Sales promotion
  • Social media
  • Sponsorship
  • Advertising
  • Public relations (PR)
• What acronym can help remember promotional methods?

  SAP