Media and Information Literacy

• Humans are social beings
• Communication is a natural and inescapable fact of life.
• Communication

  the act or process of using words, sounds, sign, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else.

  • Merriam Webster
• Communication

  The exchange of information and the expression of feelings that can result in understanding.

  • Dictionary
• Two types of Communication

  • Non-Verbal Communication
  • Verbal Communication
• Non-verbal communication – signs, symbols, colors, gestures, body language and facial expressions.
• Verbal communication – (oral and written) it simply means use of language.
• Latin - Communicare (To Share)
• Latin - Communicatio
• Old French - Communicacio
• English - Communicate
• Communication - Late Middle English
• Communication Process

  Communication plays a pivotal role in human development. Humans have always communicated with one another even before traditional media were developed and made communication easier and faster. 
• Communication Process

  Sender - Message - Channel (Medium) - Receiver - Effect
• The word media was derived from the Latin word medius, which means "middle." It is the plural of medium, which refers to the tool people use to mediate or facilitate the transfer of communication between a sender and a receiver.
• A sender, in the communication process, is the source of the message who may use a channel (medium) to send the message to a receiver or to an audience.
• These receivers actively perform the role of interpreting messages they receive (Croteau and Hoynes, 2003).
• Models of Communication

  • Berlo's Model (SMCR)
  • Schramm's Model
  • Schannon and Weaver's Mathematical Model
• Sender - encoder
• Receiver - Decoder
• Message - Content that being shared.
• Source

  • Communication Skills
  • Attitude
  • Knowledge
  • Social System
  • Culture
• Message

  • Content
  • Element
  • Treatment
  • Structure
  • Code
• Channel

  • Seeing
  • Hearing
  • Smelling
  • Tasting
  • Touching
• Receiver

  • Communication Skills
  • Attitude
  • Knowledge
  • Social System
  • Culture
• SMCR - Source, Message, Channel, Receiver.
• Encoding - Before
• Decoding - Before
• Shannon-Weaver's Communication Model - Transmission Model
• Sender - Information Source
• Transmission Model

  Channel - Noise
• Transmission Model

  Decoder - Reception
• Transmission Model

  Receiver - Destination
• Receiver to Sender - Feedback
• Transmission Model

  • Sender
  • Encoder
  • Channel
  • Decoder
  • Receiver
• The indicators

  (the sender and the recipient of the message) –

  It may include a person-to-person or group-to-group level of communication.
• •The message or the information – it is the verbal or non-verbal message being conveyed to another person or group of people.
• •The medium – it is the channel through which the message is coursed.
• •The feedback or reactions – is the response to a message or behavior.
• •The communication environment – the context in which the communication takes place.