Advertising vs sales promotion

• What is the primary focus of advertising?

  Both short-term and long-term goals
• Why does advertising have a short-term focus?

  To achieve immediate gains in sales
• What is the long-term focus of advertising aimed at?

  Building brand awareness and loyalty
• How does advertising affect price sensitivity of customers?

  It can reduce price sensitivity over time
• What is the primary goal of sales promotion?

  To increase sales in the short term
• How does the focus of sales promotion differ from advertising?

  Sales promotion has a short-term focus only
• What is the purpose of a two-for-one sales promotion?

  To encourage immediate purchases
• How do sales promotions typically differ from advertising in terms of duration?

  Sales promotions are short-term only
• Why might a company use both advertising and sales promotion?

  To balance short-term sales with long-term growth