Wholesalers vs retailers

• What is another term for a producer?

  Manufacturer
• What is the primary role of a producer?

  To make the good or product
• Who is the consumer in the distribution channel?

  The customer who buys the product
• What role does a wholesaler play in the distribution channel?

  Buys in high volume from producers
• What do wholesalers use to buy products efficiently?

  Purchasing economies of scale
• Who do wholesalers sell to?

  Retailers
• What is the specialization of wholesalers?

  Logistics and transporting goods efficiently
• What do retailers buy from wholesalers or producers?

  Smaller volumes of goods
• What is the primary goal of retailers?

  To sell to consumers or customers
• What is an e-tailer?

  An online retailer
• What do retailers specialize in regarding reach?

  High reach and brand recognition
• What does high footfall refer to in offline stores?

  High customer traffic in stores
• What is likely to happen if an e-tailer is well-known?

  They will have high e-traffic
• What are the key differences between producers, wholesalers, and retailers?

  • Producers: Manufacture goods and sell to consumers.
  • Wholesalers: Buy in bulk, sell to retailers, specialize in logistics.
  • Retailers: Sell smaller volumes to consumers, have high reach.
• How do wholesalers and retailers differ in their purchasing volumes?

  • Wholesalers: Purchase high volumes from producers.
  • Retailers: Purchase smaller volumes from wholesalers or producers.