How was the BSRI developed?
100 American undergraduates were asked which personality traits they thought were desirable for men and women
List was narrowed to 40 (20 masculine and 20 feminine) and 20 neutral items
Person rates themselves on a 7-point Likert scale (never true of me to always true of me) and given score of masculinity, femininity, undifferentiated or androgynous