Promotion and distribution

• Promotional activities are the different ways in which a firm tries to communicate with its customers
• The promotional mix is the combination of promotional methods used by a business to communicate with its customers
• Wholesalers

  • Buy in bulk from a producer
  • Sell individually to retailers
• The distribution channel describes how the ownership of a product passes from the producer to the final customer
• Direct marketing occurs when there is a direct link from the producer to the customer with no intermediaries