intro

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Created by
Hugh Luton

Cards (4)

  • Known simply as the intro, the newsreader immediately introduces the episode to the audience. 
  • There might be a voice ident where the presenter mentions the name of the broadcast and the current time: 
    “This is Newsbeat at 3.45pm”. 
  • The intro could be in the form of a bulletin – a list of the main stories which will be featured in the broadcast.
  • MULTIPLATFORM
    The Newsbeat producers responded to this challenge by serving content on their website, YouTube channel, Twitter account and Instagram profile. Taking a multi-platform approach ensures the product remains relevant to its audience.